5 Powerful Internet Marketing Strategies For Radio Stations

Radio is a exclusive industry when it comes to Internet Marketing. But, like most alternative industries, it’s almost a stringent necessity for radio stations to have an online marketing strategy in place in order to thrive. However, radio stations have some totally different choices when it comes to internet marketing because of how demographically specific they'll be. The rise of digital radio, social media, and digital advertising have given radio stations an exclusive advantage when it comes to designing and deploying marketing strategies for today’s consumers. Digital trailing, clickable ads, and social media platforms allow radio stations to promote their message, or their sponsor’s message, in a way that’s more direct and creative than ever. Interactive social media campaigns, search engine optimization, digital lead generation, and whatsapp, text and email campaigns are all great marketing strategy options that radio stations can take advantage of.

1) Run Collective Social Media Campaigns

Radio stations could be considered one of the earlier forms of social media. Audiences were encouraged to call in, enter contests, comment on the news of the day, and listen communally to the weekly chart countdown. Social media platforms have merely become an extension of the inherently social facet of radio stations. Through the use of social media, radio stations will increase the size and scale of their interactive campaigns with hashtags, photo tagging, events, likes, and re-posts. The opportunities to translate an on-air announcement to an online campaign are endless. Listeners will have interaction along with your marketing strategy by commenting on posts, tagging, sharing playlists, competing in caption competitions, re-posting your content, and more. Radio stations can also tap into their local demographic to run successful campaigns that promote businesses or other local events in the area.

2) Improve SEO through Website Updates

Search engine optimization (SEO) helps improve the chances that a user will find your website while running an online search. One of the best ways to improve a website’s SEO is through consistent, high-quality updates to website content. Because radio stations already write and man of cloth national news, local announcements, weather, and song lists on a daily basis, they have access to a large quantity of high-quality content that can be added to their website. These daily updates can translate to very strong SEO if executed correctly. Furthermore, a great website with frequently updated content can be used to get advantage of existing social media campaigns or other marketing strategies in place.

3) Generate Leads Through Web Ads & Web Forms

Digital lead generation is the process of collecting emails, phone numbers, or IP address of people who have shown an interest in your product or service by clicking or filling out a form. These individuals can then be contacted in the future with customized offers and advertisements that are often more successful than generic ads. Consequently, these leads are an invaluable aspect to any successful marketing strategy. Digital radio stations (and FM stations with a digital presence) will generate leads through contests, web banners, web ads, and phone and text campaigns. In addition, digital radio players now can host web banners and other advertisements that listeners can click on while an ad plays.

4)  App development

Many radio stations make great use of mobile apps. This one depends more heavily on your target demographic, but if your audience has lots of app users then investing in a mobile app could make a big difference. You can use an app to do all types of things – supply exclusive perks to your listeners, link them to playlists of songs currently aired on your stations, offer a customized weather reporting utility, and more. Creating an app for your audience to use is a big undertaking, but it also allows for a lot of creativity. What you can accomplish with a mobile app is limited only by your budget and by what you can dream up for your loyal listeners. A good way of approaching app development is to put out a survey to your audience. You can ask if they’d be interested in an app in the first place, and then follow up by asking them what features they’d like to see in an app.

5)Reach Listeners Through Whatsapp & Email Marketing

Text message, Whatsapp and email marketing are two of the strongest forms of direct contact with a potential customer. Several radio stations run social media contests and collect email addresses and phone numbers. Depending upon the legal terms of this interaction, the radio station will most likely be authorized to send emails or whatsapp/text messages to those individuals who have chosen to share their contact information. Email marketing can be used for several different types of campaigns, but it must be used strategically or else the audience will lose interest and unsubscribe fast. From lead generation to whatsapp / text messages, there are several emerging marketing strategies that radio stations can use to promote their brand and share the messages of their sponsor. For a additional elaborated verify however your station will optimize your campaigns, attempt contacting a digital media communications specialist and explore your choices.

While the long-term goal is to have more than one of these marketing channels in place and functioning simultaneously, don’t spread yourself too thin at first. Pick one that appeals to you and get started!

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