8 Main Points to Learn as a Digital Marketer from IPL Cricket Matches

The most glamorous event of the year 2019 has now started and everyone is excited about it. Yes, I am here talking about the Indian Premier League (IPL). This is the most awaited tournament for the cricketing fans where the cricketers from all over the world come together to celebrate cricket. There is less pressure on the players and everyone is just there to enjoy each and every game. In order to make people keep talking about the tournament, they are rigorously making use of marketing techniques. This helps to keep up the momentum and engage more fans and viewers. IPL digital marketing is something that every marketer must analyze it and learn something from it.

If you look at the way IPL marketing tactics are being done, there is a lot to take and learn from it. The way every team of IPL is marketing itself along with its players, it is really impacting the audience on a different level altogether. So being a digital marketer, there are numerous marketing techniques that we can learn from IPL. In this blog, I will be talking about few IPL marketing strategies that we can use to our strategies.

1. IPL itself is a marketing sketch

According to me, the way IPL’s each and everything takes place, be it players auction, be it inauguration ceremony, etc everything is a marketing strategy. April and May is that time of the month when there are no major cricket tournaments and also people are in a holiday mode. The children are completely free from their exam burden. So this is the perfect time to engage the audience with what they like. In India, cricket is like a God to people. Be it any kind of cricket tournament, people will watch it with devotion. So when it comes to IPL, they have selected that perfect time to conduct the tournament. So being a digital marketer, we must understand that at what time we should do a certain thing. If you are into arranging children camps and you are keeping those camps in February and March. Then there will be no response to it even if you prefer digital marketing medium. So it is really important to understand when to conduct the events.

2. Big brands joining hands

IPL is a conglomerate of all the big brands from all the industries. The teams are owned by big players. So in order to create more whisper about it, big brands like , Vivo, PayTM, HP, Asian Paints, Berger Paints, Voltas, Ceat Tyres, Crompton, Dollar, Domino’s, Maruti Suzuki, Fena, Tata, fbb etc are associated. 

So this step has added a more spectacular to the tournament. People are now more excited as they are happy to see the players getting associated with the brands that they are using. So basically, when you get associated with big players of any sector then the credibility of your brand increases and people start looking at it and think of purchasing it.

3. Behind the scenes live videos and images

If you look at the Facebook page of each IPL team, you will find live coverage of their behind the scenes stories. If we look at the team of Kolkata Knight Riders (KKR), then the team has a Facebook live whenever they are off to the stadium from the match and when they are coming to the hotel after the match. People like to see such things that what players do before and after the match. Also posting real-time pictures, attractive creatives make the audience think about the brand all the time. So being a digital marketer we have to understand that the audience is really fond of real-time photographs and videos.

4. Timing of the IPL match

It is very important, if you want something your audience should do, then it should take place according to their convenience. And IPL matches are a perfect example of that. The match timings are kept in the afternoon at 3.30 pm and evening at 7.30 pm so that it becomes convenient for everyone to go in the stadium or at least watch the match on television and on the internet. This is the perfect timing as by evening everyone has already wrapped up their office work, so they can easily watch the live match. You have to look at the convenience of the audience. If you are keeping a match at 2 pm, then nobody is going to watch it due to hotness and humidity. being a digital marketer you must understand what is the perfect time to engage the audience. And IPL is perfectly doing it.

5. Involvement of film stars

Of course, IPL tournaments are glamorous. This is because many of the team are either owned or marketed by film starts. KKR is owned by Shah Rukh Khan and Juhi Chawla. Similarly, Kings XI Punjab is owned by Preity Zinta. Most of the Bollywood stars have joined hands with the cricketing stars, so definitely IPL is considered as a star-studded event. People love to watch such things where all the glamor comes together. These film stars actually come to the stadium to watch the match and support their teams. So the audience is able to see them really which makes them excited. So when you are connecting your brand with some film star then it is going to gain more popularity quickly because people love seeing these stars with the brands that they are using.

6. Comprehensive use of social media

Social media is playing an important role in the marketing of every IPL team. All the teams have a Facebook page, Instagram page, Twitter handle in order to maintain their presence all over the digital world. And they are always posting real-time pictures, live videos, live scores, blogs, etc on it. To top it all each team is having a website, social media page of their where they are maintaining the records, blogs, and fixtures.

7. Connecting with the audience

It is very crucial to connect with the audience. If you are not connecting with them and simply selling your product then it is of no use. So in this case, you must learn the trick from the IPL teams the way they are connecting with their audience. The teams are currently posting their content, especially videos in Hindi, English, Marathi, Bengali, Tamil, and other languages. This is because the teams belong to different regions of the country. So if a KKR fan is getting a commentary or the anchor is speaking in Bengali with the fans, then they ought to connect with the team. So try the tactics that will help the audience connect with your brand more quickly.

8. Organizing various contests among people

Zomato is currently running a contest to predict and win on a daily basis. All you have to do is predict the winning team, if you are right you get a free voucher or cash back. Dream 11 is also running a contest of win free tickets for the match contest. So as there are all brands involved in IPL, every player is conducting some of the other contests. So being a digital marketer, we must know that running attractive campaigns will not only engage the customers but it will also help you in getting a good number of leads.

IPL is currently the best platform through which a digital marketer can learn a lot of things. Though the tournament has always been a big hit, every time, the players associated with IPL come up with something creative to make it more popular among the people. They tray various tricks which are appreciated by the fans every time. So while you are watching this season of IPL, enjoy and take lessons at the same time. We, the marketers, can learn a lot from such kind of events.

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